A large retailer wanted to grow their Direct to Consumer business through aggressive growth of their eCommerce business. They needed support in prioritizing the most beneficial programs for 2017 to ensure they got off to a strong start to meet their 2020 targets.
We were asked to assess the full set of program options and help them come up with prioritized set of initiatives. We mapped initiatives against overall company strategy, met with the key stakeholders, did a resource stacking (using a capacity and throughput model), assessed the technology demands and determined the change saturation. Lastly, we overlaid detailed ROI calculations along with first year investments to determine the prioritized set of initiatives.
Excelerate was able to distill a portfolio of projects that met the needed annual revenue growth trajectory ($10M incremental) to keep pace with 2020 revenue targets. The eCommerce team now had clarity on what priorities to support and what to put on hold for future years. In addition, the team received funding commitment to hire additional resources where throughput needs did not meet demand.