Clients Discover ROI Through Excelerate Journey Mapping
“We've worked with Excelerate on a number of projects, big and small over the years. Before working with them, we'd get these reports that basically told us, “Here are your different customer types"…but then what? It never translated into anything we could actually do differently. The Excelerate approach is different because it shows you how people actually make buying decisions, not just who they are. And instead of treating prospects and existing customers like totally separate groups, they help you understand the whole journey someone goes through. The biggest thing for us was finally getting clear answers on where to focus our efforts and what changes would actually move the needle. No more guessing games or strategies built on hunches. Highly recommend if you want segmentation work that your team will actually use.”
John Gonsalves, VP of Direct-to-Consumer, TaylorMade
“I always knew there was a different way of consulting than the one that I knew. Your team proved that. I always felt like you had Columbia’s best interest in mind and I also knew you cared deeply about me and my career. I really do see a difference in what you’re delivering to Columbia: strategy that we can use out of the gate rather than a collection of interesting insights and ideas that we have to figure out how it applies to our marketplace, our brand, and our employees. Since I’ve been in consulting so much of my career, it’s really encouraging to see the tides changing away from consulting as a way of getting someone to validate what we already know to consulting as a way of generating and sustaining value. Our efforts with Excelerate will pay off many times over what we budgeted.”
Jason Trusley, Former VP Consumer Strategy, Columbia Sportswear
“I love how you show up, ready to deliver excellence. You are the force multiplier for my team and support us in achieving our goals. You make us better by fitting into our culture and honoring who we are in the process.”
Aušra Jakuboviene, VP of Transformation, Under Armour
“You are strategic thought partners that remove barriers and obstacles to accelerate execution. In our first year working with you, you helped me build the strategy and then in the second year you taught my team the skills needed to implement that strategy.”
Jennifer Schulz, Former Senior Vice President and Director of Commercial Client Experience & Strategic Performance, Umpqua Bank
“I value Excelerate as true thought partners because they help us shape strategy through customer and industry insights, ensuring our decisions are grounded in a customer-first approach. Rather than simply packaging our ideas, they challenge assumptions and help us to progress to a better business outcome.
In a recent engagement, we brought in Excelerate to understand why customers were delaying adoption of a key feature in one of our core products. Despite having a strong ROI model and robust marketing efforts, adoption lagged. Excelerate helped us uncover behavioral and attitudinal segmentation insights that proved pivotal for our commercial team, along with immediate strategies we could (and did) act on.
That level of partnership, where they ensure we have what we need to execute and help us follow through, is why we continue to call them back.”
Igor Nesterenko, Worldwide Vice President of Connected Infusion, BD (Becton Dickinson and Company)
