Facilitating 5-Year Strategic Planning for a Global Recreational Brand
Problem
A global recreational brand needed support in generating the next iteration of their five-year strategy. This required driving alignment across 50+ stakeholders and other firms while also guiding senior leadership to critical group decisions regarding their investment roadmap. Critically, this roadmap would ultimately be pitched to their private equity ownership. Understanding both the significance and complexity of the task at hand, the brand turned to Excelerate to facilitate their strategic planning.
Approach
Excelerate began by reviewing macro trends and various data sources to both refine and validate a list of strategic pillars that would enable the client to achieve its goals. Working with department leaders and pillar owners, Excelerate next sought to consolidate the vast array of potential initiatives that stood to enable core strategies while also uncovering performance measures for each pillar.
With a consolidated set of pillars and metrics to evaluate each, Excelerate then executed a cost/benefit analysis across more than 50 initiatives to establish a financial model that enabled senior leadership to best prioritize their investments. This culminated in a 5-year strategic plan presentation—including strategic pillars, initiatives, and a financial summary story arc—all ready for socialization with the board and the organization.
Results
Excelerate reduced uncertainty for the client’s leadership, offering a glimpse of the potential future costs and benefits of potential initiatives. Armed with this data-driven plan, a five-year implementation roadmap, and a summary five-year model, the client calibrated its strategy with confidence. After board and ownership approval, the strategic five-year plan became central to intentionally tackling growth in their market. This ultimately created additional jobs and boosted revenue.
Notably, the client has exceeded the results of the plan put forward every year since its development. By helping foster a cohesive team with clear goals and streamlining processes to support client needs, Excelerate helped the client’s leadership team deliberately and efficiently face future macro trends with a shared strategic vision.