Scripting an Immersive Environment for a Medical Technology Company
Problem
A global medical technology company had long operated an immersive environment to help hospital leaders experience how its technologies, systems, and practices come together inside real clinical workflows. Yet this space had, over time, lost focus, becoming more of a product demo center than a high level, forward-looking experience.
Ideally, the environment would show how the company’s products are more powerful when used together, working as part of a connected ecosystem to deliver stronger outcomes and greater value. It should showcase technology that addresses real operational challenges today while also setting a clear vision for the future.
Wanting to revitalize this immersive environment the company brought in Excelerate to help ensure the center did not get so mired in current state and existing product features that it lost touch with the future state potential it had been established to demonstrate.
Approach
Excelerate consultants hit the ground running because, as long time thought partners with this client, their work already spanned the breadth of the client’s products. With this institutional knowledge, Excelerate collected inputs from a wide array of sources, sitting in on workshops while studying current sales materials.
With this knowledge base and a clear idea of the desired future state, Excelerate then designed and developed a script for the immersive center. The script follows one fictitious patient and the clinicians who care for them, showcasing the value the company delivers across every stage of the care journey, from today’s realities to the future of care.
Results
The script was immediately implemented within the experiential setting, strengthening the experience for hospital leaders. Designed as a living document, it provides clear baseline messaging while intentionally allowing for adaptability and continuous improvement.
By bringing in Excelerate at a critical moment, the client laid the groundwork for future improvements for its immersive environment. In the end, Excelerate delivered exactly what the client requested in a rapid, month-long engagement.