Customer-Centric Growth
Excelerate’s Customer-Centric Growth blends data-driven insights with human-centered design to help you understand, prioritize, and act on the market opportunities that drive ROI. By uncovering and understanding your customers’ priorities and pain points, we help you translate insights into intentional action. Whether you’re entering a new market, optimizing product positioning, or launching new initiatives, Excelerate delivers measurable business value and sustainable growth.
Shape Your Company’s Growth, Innovation, and Go-to-Market Strategies Around Your Customers
Customer-Centric Growth: Key Offerings
Expert Capabilities to Accelerate Market Success and Customer Impact
We built our customer-centric growth toolkit to help you thrive in competitive markets, and deliver products and experiences that build enduring customer loyalty. By combining strategy, analytics, and experience design, we help you spot new opportunities, sharpen your approach, and scale what works. We work with your team to uncover insights and translate them into action that drives meaningful results.
Market & Customer Growth Strategy: Target growth of a specific market and/or customer by aligning leadership along strategic business objectives and the market opportunity.
Market Landscape Evaluation & SWOT Analysis
Business Model Innovation
Strategic Planning - High-Involvement & Implementation-Focused Approach
Data-driven Customer Segmentation & Segment/Persona Development
Opportunity Identification & Prioritization via Custom Benefit/Effort Drivers
Growth Modeling
Customer/Consumer Insights & Analytics: Unlock a competitive advantage through data-driven, informed decisions.
Quantitative & Qualitative Primary Research
Advanced Analytics with Experiential & Operational Data
Metric / KPI Identification (e.g., CX dashboard development)
Tactics for Future Customer Targeting (e.g., typing tool development)
Customer Experience Activation & Optimization: Ensure internal teams & strategic partners/vendors are set up for successful execution of customer strategies.
Customer/Consumer Insights Immersion
Customer-Centric Culture & Employee Experience Enablement
Implementation Planning & Roadmap Development
Customer Initiative Project Definition & Chartering
Customer Service Blueprint / Workflow Design
Product & GTM Strategy: Competitively launch a product or expand to new markets/channels with clarity and confidence.
Customer Targeting & Journey Mapping
Competitive Analysis & Brand/Product Positioning
Go-to-Market / Commercialization Planning (e.g. initiative implementation plan based on ROI analysis)
Business Case / Pro Forma Analysis
Business Requirements Gathering (e.g. product launch readiness)
Playbook Development (e.g., competitive objection handling for Sales)
The Excelerate Difference
Connecting Customer Insights and Strategy for Lasting Impact
Excelerate stands apart by connecting market opportunity and customer experience with a holistic approach that ensures growth initiatives are intentional and sustainable. We empower your teams to collaborate, adapt, and deliver results—creating a unified purpose that drives competitive advantage and measurable ROI.
Here's how our difference matters to your business:
Actionable Insights: We don’t leave you with a report that gathers dust on a shelf, we turn customer data into strategies that drive real growth.
Human-Centered Design: By immersing your teams in the customer, we build solutions around what matters most to your customers.
Market Alignment: We help you stay ahead of the competition by analyzing markets to identify opportunities
Sustainable Impact: We balance short- and long-term goals by identifying both quick wins and strategies that endure.
Our consultants can deliver more than just a roadmap to results, they can accompany you along every step of your journey to sustained business value.
See how our clients have Gone Faster, Smarter through Customer-Centric Growth.